Neon Growth growth-engine signal network: campaigns being scaled, won, and cut.
The growth engine - Closed-loop growth

The closed-loop growth enginefor consumer brands at scale.

We connect creative, media, measurement, and business economics into one operating loop - so every test produces a decision, budget moves to what proves out, and each cycle starts smarter.

Measured in contribution profit, MER, CAC, payback, and incremental growth.

Talk to a Partner →See the Proof

$1B+ in media under management · trusted by Fortune 500 and high-growth consumer brands

WinnerContribution +22%
ScaledMER 4.3× · payback 41d
Cutpayback > 90d
Trusted by teams at
The Neon growth engine

The gap is not creative or performance. The gap is the loop.

Creative can win attention. Media can improve efficiency. Measurement can explain results. But growth compounds when creative, media, measurement, and business economics operate as one connected system.

01
Generate
Produce distinct creative, offer, audience, and channel concepts - at volume.
02
Select
Let market signals reveal what earns attention and converts.
03
Measure
Prove what actually drove incremental growth - not what last-click takes credit for.
04
Improve
Recombine the winning traits into stronger creative and campaigns.
05
Scale
Move capital behind the highest-confidence winners. Cut the rest.

Put plainly: most brands do not have one broken channel - they have disconnected signals. We connect the work to the numbers, then use the numbers to make better work.

Old playbook → new playbook

The cost of standing still.

What disconnected creative, media, measurement, and economics quietly do to your efficiency — and what the engine changes in the first 90 days.

The problem
The business impact
Creative produced without enough distinct concepts
The auction learns too slowly. CPMs stay high and scale stalls.
Media optimized inside channel silos
Budget moves toward credited conversions, not necessarily incremental growth.
Measurement stuck in last-click or platform ROAS
Teams overfund what takes credit and underfund what creates demand.
Business economics missing from optimization
CAC, margin, payback, and contribution drift apart as spend scales.

CFO implication: disconnected growth work makes every dollar of media harder to defend. Closing the loop is the cheapest way to improve the next dollar.

90-day window - Measured properly

The first 90 days, in numbers that matter.

“My only regret is not bringing on Neon Growth sooner.”

−30%
Lower customer acquisition cost
+45%
Higher marketing efficiency (MER)
4×+
Client-reported return on Neon fees

Based on recent qualifying client engagements with meaningful media spend. Results vary by baseline, category, creative volume, and measurement quality.

How we measure

We prove growth is incremental - not just attributed.

Platform ROAS tells you who clicked last. It doesn't tell you what your spend actually caused. We run the measurement stack that separates the two - so budget moves on proof, not credit.

Establish what's incremental
- Geo-lift & holdout testing
- Synthetic controls
- Conversion-lift studies
Model the whole system
- Marketing Mix Modeling (MMM)
- Saturation & marginal-ROAS curves
- Next-dollar allocation tests
Report in business terms
- Contribution profit & MER
- CAC & payback
- Budget moved to what proves out

We optimize the system, not the silo.The next dollar goes where it earns the highest incremental contribution - and we can show the work.

Creative

Creative built to learn, then scale.

Distinct concepts, not minor variants - static, video, UGC, and modular assets produced to create fresh market signal, not just more ads.

Silent to Loud
Static Carousel
Silent to Loud
Backyard Test
:30 Video
Backyard Test
USP Testing
Statics
USP Testing
Case studies

When the loop stays connected, growth compounds.

Three brands, three categories - each scaled through connected creative, media, measurement, and budget allocation.

DTC | Women's Apparel
Full-Service Growth
Glitzy Girlz Boutique

165% Revenue Growth + 25% Better ROAS

Doubling Annual Revenue within 7 Months
Meta · Google Shopping · Google Search · CRO
First 7 Months
Measured vs pre-Neon baseline
DTC | Luxury Home Appliances
Performance Media & Creative Strategy
Spinn

3.3x Growth with 72% better CPA

Scaling purchases 3.3x while improving CPA & ROAS
Meta · Google
First 4 months
Measured vs pre-Neon baseline
Ecommerce / Tech Accessories
Full-Service Growth Partnership
MagBak

+40% Revenue Growth & Channel Expansion

Driving 40% Revenue Growth While Increasing Net-New Customers
Meta · Google · TikTok · Reddit · Snapchat · Axon (AppLovin) · X
Multi-Year Engagement
Measured vs pre-Neon baseline
Capabilities

Every discipline, one compounding system.

Creative, media, measurement, conversion, and technology stay connected - so insights do not die in reports and winners do not wait for another team to act.

Growth Strategy & Allocation
- Fix growth bottlenecks across the funnel
- Optimize the full marketing mix
- Grow contribution profit
Paid Social
- Algorithmic advantage via creative liquidity
- Disciplined automation and tooling
- Early adoption of new formats
Paid Search & Shopping
- PMax tuned for incrementality
- Optimized Shopping feeds
- Smart bidding & value rules
Creative & UGC
- Static and video, built to test
- Modular influencer creative
- In-house video production
Conversion & Revenue Intelligence
- Read conversion & revenue signals
- Find funnel drop-off that wastes spend
- Feed findings back into media & creative
Automation & Growth Technology
- Real-time budget optimization
- ML-assisted scaling signals
- Independent third-party attribution
Our expertise includes

Built for your category.

Category-specific playbooks, not generalist guesswork. If your category isn't here, ask - chances are we've run it.

eCommerce & Retail
Catalog · DTC · omnichannel · high-AOV
Apparel
Electronics
Home Goods
Food & Beverage
Luxury & High Ticket
Learn more →
Mobile Apps & Subscriptions
UAC · paid social · payback · LTV
Gaming
Sports
Lifestyle
Social Media
SaaS
Learn more →
Healthcare & Wellness
Regulated creative · CAC · lead quality
Telemedicine
Wellness
Fitness & Gyms
Remote Care
DTC Health
Learn more →
Financial Services
Compliance-aware · funnel quality · contribution
Fintech
Insurance & Credit
Banking
Investing
Payments
Learn more →
& more
Marketplaces
CPG & Beauty
Consumer Services
B2B & SaaS
Don't see yours? Let's talk →
From the field

Neon Playbooks.

Field notes and operating memos on how modern growth actually works. Not blog filler - the thinking we run our own accounts on.

Platform News

2026 Meta ROI & The Creative Lever that Wins

Rosie Osmun
Read →
Platform News

Google Ads March 2026 Updates

Rosie Osmun
Read →
Media Strategy

Meta Andromeda Survival Guide

Rosie Osmun
Read →
Who it's for

Built for brands where paid growth is getting harder.

✓You're investing $100K+ / month in paid media
✓You need more creative volume than you can currently produce
✓You run multiple channels but can't see true contribution
✓You want better CAC, MER and payback - not just platform ROAS
✓You want a partner who executes and explains the results - in terms your CFO trusts
Client feedback

What partners say.

+227% sales · +44% ROAS

“Neon increased our sales by 54% the first month, then 227% the next - and raised ROAS 44%.”

Month 1
+54%
→
Month 2
+227%
Sales lift · measured vs pre-Neon baseline
AMDr. Abe MalkinCEO, Drip Hydration
Engagement: Measurement · Creative · Media buying
5.5× revenue

“The Neon team helped inform US creative strategy and improve budget allocation.”

ATAlexis TrevinoSoundboks

“They provide detailed reporting with clear insights and next steps that help us make informed decisions.”

CHChristopher HaddadEquinox

“Consistent, responsive, reliable - always thinking ahead to the next phase of growth.”

KDKieran DerfusSame Day Health
Leadership

Founder-led by an operator who has owned the number at global scale.

Neon is led by people who have sat in the client seat - accountable for growth targets, budget efficiency, reporting quality, and executive scrutiny.

DS
Dan Sava
Founder, Neon Growth
Built Nike's first in-house growth team

“After fifteen years building growth inside global brands, I started Neon to bring that rigor to the rest of the market - measurement that can survive executive scrutiny, creative at the volume the algorithm demands, and budget that follows proof.”

- Dan Sava, Founder

−71%
cost per new customer, building Nike's first in-house growth team
$100M+
launch-day revenue on the largest shoe launch in history
100M+
new customers acquired across Nike, gaming & DTC
15 yrs
leading performance growth at global scale
Built for enterprise

Senior, accountable, built to scale.

A senior-led operating model with the governance enterprise teams expect - experienced people on every account, finance-grade reporting, and a cadence built for growth at scale.

How we run enterprise accounts →
Senior on every account
A partner leads the work - not a junior pod. The people in the room are the people on your business.
One integrated team
Strategy, media, creative, and measurement in one pod - no silos, no handoffs, one number to own.
Finance-grade cadence
Weekly operating syncs and quarterly business reviews - reported in contribution, MER, CAC and payback.
Enterprise governance
We work within your data governance, security and brand-safety requirements. References on request.
$1B+
media under management
Fortune 500
& high-growth consumer brands
Senior-led
pods on every account
Meta Business PartnerGoogle PartnerTikTok Marketing Partner

Find the next dollar. Prove the impact.

Bring your growth target and your last 90 days of data. We'll show where the next dollar should go.

Talk to a Partner →